Posts Tagged ‘marketing’
Social Enterprise: 5 Tips for Getting Execs on Board
Even though there are now a plenitude of enterprise social media success stories, we know that driving home the business necessity of social media in the board room can be a daunting task. We turned to five people — Steve Rubel, Jade Bailey, Adam Brown, Angela LoSasso and Brad Nelson — intimately familiar with the Why? enterprise challenge to give us tips on how they go about getting executives on board. What follows are expert tips...HOW TO: Cultivate Your Brand’s Super Users
Far too many social media marketing meetings begin by asking the self-centered question, “How can we get more people talking about us?” Generating “social buzz” is not easy. Just because you tweet and blog doesn’t mean people are paying attention. What if you were to flip that traditional marketing question around and ask yourself, “How can we pay more attention to our users?”
That is the most common formula for...
Where the Wild Things Are: The Most Hipster-ific Movie of All Time?
The new movie, directed by Spike Jonze and written by David Eggers, has spawned a bonanza of hipster cross-marketing.
When some god-awful sequel like Transformers 9 hits screens, you expect the endless parade of merchandise tie-ins. But not so much with Where the Wild Things Are. Nonetheless, the film has become something of a watershed for marketing to the tight-jeans, nerd-glasses set. Witness the current ads running for the film, which featuring gauzy cinematography and...
Why Ugly Sells
A while back, I was standing in a checkout line at a drug store, passing the time by wondering who would ever buy the ugliest clock I'd ever seen, on display at the front of the store. It wasn't a regular sort of ugly. It was nuclear ugly. Sliced from some unsuspecting tree trunk that never hurt anybody, the heavily shellacked face of the clock preserved pictures of red roses and drippy script type that...Behind The Scenes with Shepard Fairey
Following up on the release of Issue. 0051, The Arkitip Chronicles present a short video with a behind the scenes look into the creation of a Shepard Fairey piece. The acclaimed artist is in his most natural form, creating one of his stencil masterpieces in a Los Angeles studio. Source: Ltd. Hype© Staff for Hypebeast, 2009....
Facebook to Star in Palm Pre Ads?
The Palm Pre is expected to be a game changer, or a least a solid challenger to the iPhone, in the mobile space. Of course, with such a formidable opponent already on the market, Palm’s got an uphill battle when it comes to convincing the masses that their phone is hotter than the rest. But, that’s not going to stop them from trying.
With Apple...
Study: Retailers Shift Marketing Dollars Towards Social Media
Although many retailers are reducing their online marketing budgets, spending on social media is falling at a slower rate than spending in other online marketing channels.
Moreover, amongst companies that are weathering the current economic storm and expanding marketing budgets, investments in social media are generally on the rise. This according to a new study released today by The National Retail Federation’s Shop.org and Forrester Research.
Overall, the study...
4 Lessons for Social Media Marketers
Samir Balwani is a social media marketer who helps businesses create effective web strategies. You can follow him on Twitter and get his newsletter.
Too many marketers these days confuse what social media is. They don’t understand the difference between the evolution of marketing and what simply works right now. Social media is not just Facebook, Twitter, or even blogging....