Posts Tagged ‘Branding’
Demystifying Design: An Argument for Simplicity
What is design? It's art and commerce, fashion and environment. It's industrial and digital, graphic and experiential.
What is design? It begins with ideas--ideas based in purpose. It requires a plan or a process. It yields innovation, invention or creation. It is successful if it elicits response--attention, desire, interaction or purchase.
Design is as much a process as it is an end product. The process should be simple.
After all my years in...
Where the Wild Things Are: The Most Hipster-ific Movie of All Time?
The new movie, directed by Spike Jonze and written by David Eggers, has spawned a bonanza of hipster cross-marketing.
When some god-awful sequel like Transformers 9 hits screens, you expect the endless parade of merchandise tie-ins. But not so much with Where the Wild Things Are. Nonetheless, the film has become something of a watershed for marketing to the tight-jeans, nerd-glasses set. Witness the current ads running for the film, which featuring gauzy cinematography and...
My favorite beverage turns 250 today…
Millions of revellers are due to raise pints of the world's most famous stout to toast the birth of Guinness. A raft of global celebrations will mark Arthur's Day and 250 years since the Irish brewer went into business. Dublin's St James's Gate will host the hub of festivities to commemorate founder Arthur Guinness and patrons will raise their glasses at 17.59 to celebrate the historical signing of its lease in 1759. Tom Jones, Estelle,...Remembering 9/11 Through Social Media
Today marks the eight-year anniversary of the shocking 2001 attacks on the World Trade Center in New York City, the Pentagon building in Washington, DC, and the crash of United Airlines flight 93 in rural Pennsylvania. The attacks directly led to the deaths of nearly 3,000 people, including hundreds of police officers and firefighters who responded to the disaster, and was profoundly felt all...
FastPencil: Speedy Self-Publishing for Authors
Name: FastPencil
Quick Pitch: FastPencil makes the book-writing process painless – from concept to printed book or e-book.
Genius Idea: On top of writing and editing stories for Mashable, I’m also an author – specifically, I finished my first novel, a 130,000 word sci-fi novel, several months ago and am in editing. But I’ve quickly learned that writing is often not the tough part of getting a book...
The New Rules of Brand Competition
The old branding model is past its "sell by" date. It is a product-centered model that comes from packaged goods in the '70s and '80s; offer differentiated benefits that a particular consumer segment is thought to care about. "My peas are picked at the peak of sweetness"...that kind of thing. This model is breaking down as people try store brands and find they are "fit for purpose" at a better price. Now what?
...Intel Buys Wind River, Wants More Intel Inside Your Mobile Devices
Intel, obviously not hurting too much from a recent $1.5 billion anti-trust fine, has just spent $884 million purchasing Wind River, which makes embedded systems software. Why would it do that? Because Intel wants it's "Intel Inside" stickers on more phones and mobile Internet devices, that's why.
Intel's no stranger to the world of "small, low-cost notebook PCs" thanks to its Atom chip. Those tiny strips of silicon power pretty...
HOW TO: Create Branded Promotions on Facebook [500 FREE Invites]
You cannot expect your brand to gain traction in social media by simply setting up a blog or a Facebook page. You have engage your audience by participating in the conversation, providing value, and reaching out to potential customers. On Facebook, this is especially true - a good campaign push can take your brand a long way.
With that in mind, Wildfire has created a web tool...
5 Beers for the Long Weekend, and the Future
It's a good year for environmentally-conscious beer lovers; manufacturers have become increasingly responsive to consumer demands for sustainable alcohol, and that means it's easier than ever to impress your Memorial Day BBQ guests with guilt-free beer. Some of the best are highlighted below. Cascade Green The brewery associated with this Australian lager offsets 100% of its carbon emissions with carbon credits, right down to the energy associated with transporting ingredients. Cascade Green is made with...Google Reveals New Product Logos
It might be a pretty minor thing, but when it’s on the scale of Google, it’s a change that millions of people will notice. The company has updated all of its product logos – Docs, News, Maps, etc – to all share a more standardized look and feel.
Specifically, all logos (aside from products with their own branding like Gmail) now include Google’s standard logo, plus the product name in the same...