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Posts Tagged ‘Advertising’

Dell Challenges Apple's Advertising in Battle for Green Domination

Apple has changed the tagline for its MacBooks from "the world's greenest family of notebooks" to "the world's greenest line of notebooks" because of a recommendation from the Better Business Bureau's National Advertising Division--a recommendation that came as a result of a request from rival computer-maker Dell. Yes, the green computer wars have begun.

Dell complained to the BBB's advertising division that Apple's four pillars of greenness--recyclability, reduced packaging, fewer toxic materials,...

Comments Off | This entry was posted on Jun 19 2009
Advertising, Apple, Dell, Going Green
Branding, User Experience

The 10 Hottest Viral Video Ad Campaigns Right Now

We’re living in the YouTube generation, where not only are you consuming video at massive rates, but also uploading boat loads of it. However, only a select few of these videos ever go viral and achieve Internet meme status.

The top YouTube videos of all time are basically just a mix of celebrity music videos, movie trailers, and cultural phenomena (like

Comments Off | This entry was posted on May 21 2009
Advertising, Video, Viral
Branding, Design, Social Media, User Experience

Tara Dakidas and Peta Join Forces

Tara Dakidas Peta Campaign Tara Dakides has added her name to a list that includes Amy Sedaris, Charlize Theron, Peaches, Tegan and Sara, Le Tigre and David Cross to support a new campaign by Peta2 called, "If You Wouldn't Wear Your Dog, Please Don't Wear Any Fur." (Peta2 is the youth-focused arm of animal rights organization Peta). Pictured hugging her dog Buddy, Dakides is quoted...
0 Comments | This entry was posted on May 08 2009
Advertising, Branding, Snowboarding
Action Sports, Branding, Design, Social Media


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