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Strategic UX Design Consultancy

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Archive for the ‘User Experience’ Category:

Google Search Rankings Now Consider Site Speed

Back in November, we started hearing murmurs that Google was considering whether or not to factor site speed into its search ranking algorithm. In a blog post today, the search giant confirms it is now adding site speed to its list of criteria that could affect your Google ranking. It’s another step on Google’s long road toward achieving maximum speed and efficiency. The...
0 Comments | This entry was posted on Apr 09 2010
Google, News, performance, Search, site speed, Top Stories, Web Design, Web Development
Branding, Design, Social Media, User Experience

iPad Data Visualized [INFOGRAPHIC]

New as it may be, there’s already a wealth of data available for the iPad. Instead of letting these tidbits of data float around unorganized, designer John Kumahara and account planner Johnathan Bonnell decided to put their artistic skills to work and organize the information in a handy infographic. The graphic, included below, offers an interesting perspective on...
0 Comments | This entry was posted on Apr 09 2010
Apple, Apple iPad, infographic, ipad
Design, Social Media, User Experience

LapDock turns an iPad into a laptop… running iPhone OS

Sure, Apple offers an optional keyboard accessory for the iPad. But it’s a two piece solution that you can’t easily rest on your lap. Enter the LapDock, a third party contraption that offers the shell of a laptop including a space for a keyboard and… well, not much else. But there’s room to insert an iPad which functions as the brains...

0 Comments | This entry was posted on Apr 09 2010
ipad, ipad dock, keyboard, lapdock, prototype, tablet
Design, Social Media, User Experience

12 Fresh Web Tools for Getting the Most Out of Google Buzz

Google Buzz LogoBuzz — Google’s entry into the real-time social web — is becoming increasingly more popular. Because it was launched by an Internet giant and initially incorporated directly into Gmail by default (whether a good idea or not), the service was able to instantly compete with other, more well-established competitors like Twitter, Facebook, and MySpace in the crowded social networking arena. What’s more, with Google’s history...
0 Comments | This entry was posted on Mar 31 2010
contributor, features, Google, google buzz, Google Lists, List, Lists
Social Media, User Experience

Kellogg Uses Lasers to Brand Corn Flakes in the U.K. – Literally!

Kellogs brand their flakes with lasers! Kellogg Co. is introducing new technology in the U.K. that allows it to burn its famous signature onto individual cereal flakes by using lasers. Kellogg's Corn Flakes with brandingEnlarge The technology, which was developed in Britain, is being used in a trial to stamp out imitation cereals -- which Kellogg calls "fake flakes" -- by branding Corn Flakes with the company logo. The...
1 Comment | This entry was posted on Oct 14 2009
Kellogs, Lasers, technology, U.K.
Branding, Design, Fashion, User Experience

Demystifying Design: An Argument for Simplicity

What is design? It's art and commerce, fashion and environment. It's industrial and digital, graphic and experiential.

What is design? It begins with ideas--ideas based in purpose. It requires a plan or a process. It yields innovation, invention or creation. It is successful if it elicits response--attention, desire, interaction or purchase.

Design is as much a process as it is an end product. The process should be simple.

After all my years in...

Comments Off | This entry was posted on Oct 12 2009
Branding, Creative People, Design, Joe Duffy
Branding, User Experience

The Science of Super Mario Bros.

Some might argue that game design is an art form, something not meant to be taken apart and analyzed, but researchers at IT University of Copenhagen believe that making the game design process more scientific could actually enhance player experience. Their goal is to create games that adapt to players' personalities, which they believe would make video and computer games more entertaining.

For their experiment, described in full in an article in New...

Comments Off | This entry was posted on Oct 12 2009
Gaming, Nintendo, Science, Super Mario Bros., technology
Branding, User Experience

Alienate Your Female Customers? Pepsi Has An App For That

Update: See our follow-up post with response from AMP and PepsiCo.

Pepsi’s latest foray into social media is certainly bold and controversial, but does it go too far?

The company recently launched an iPhone application [iTunes link] for its AMP energy drink called “before you score,” with “score” meaning (to put it in the most subtle of terms) having a successful night...

Comments Off | This entry was posted on Oct 12 2009
Mash Up
Branding, Social Media, User Experience

What Is T-Mobile's Project Dark aka Project Black?

It's no secret that T-Mobile is trailing behind its competitors as the 4th biggest nationwide carrier here in the States. In fact, it seems that no matter what they do (being Android's #1 supporter for one), they can never seem to gain enough traction on the other carriers. So it comes to no surprise that T-Mobile is prepping a game changing feature...

Comments Off | This entry was posted on Oct 12 2009
Android, Project Black, T-Mobile
Android Development, Branding, User Experience

Wireless Gadgets: Watchphones, Tiny TVs and Other Shiny Objects at CTIA [VIDEOS]

watchphoneWhere’s wireless technology for devices headed? If this fall’s industry event, CTIA, is any indication, it’s heading in a myriad of different directions. Of course there was news of a Barnes & Noble color Kindle competitor, but there were also several handheld devices on the expo floor highlighting the latest innovations and trends in...
Comments Off | This entry was posted on Oct 11 2009
CTIA, gadgets, technology
Branding, Design, Events, Social Media, User Experience
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