Branded UX

Social Enterprise: 5 Tips for Getting Execs on Board

Even though there are now a plenitude of enterprise social media success stories, we know that driving home the business necessity of social media in the board room can be a daunting task. We turned to five people — Steve Rubel, Jade Bailey, Adam Brown, Angela LoSasso and Brad Nelson — intimately familiar with the Why? enterprise challenge to give us tips on how they go about getting executives on board. What follows are expert tips...

HOW TO: Cultivate Your Brand’s Super Users

Far too many social media marketing meetings begin by asking the self-centered question, “How can we get more people talking about us?” Generating “social buzz” is not easy. Just because you tweet and blog doesn’t mean people are paying attention.

What if you were to flip that traditional marketing question around and ask yourself, “How can we pay more attention to our users?”

That is the most common formula for...

Google Search Rankings Now Consider Site Speed

Back in November, we started hearing murmurs that Google was considering whether or not to factor site speed into its search ranking algorithm. In a blog post today, the search giant confirms it is now adding site speed to its list of criteria that could affect your Google ranking. It’s another step on Google’s long road toward achieving maximum speed and efficiency. The...

iPad Data Visualized [INFOGRAPHIC]

New as it may be, there’s already a wealth of data available for the iPad. Instead of letting these tidbits of data float around unorganized, designer John Kumahara and account planner Johnathan Bonnell decided to put their artistic skills to work and organize the information in a handy infographic. The graphic, included below, offers an interesting perspective on...

LapDock turns an iPad into a laptop… running iPhone OS

Sure, Apple offers an optional keyboard accessory for the iPad. But it’s a two piece solution that you can’t easily rest on your lap. Enter the LapDock, a third party contraption that offers the shell of a laptop including a space for a keyboard and… well, not much else. But there’s room to insert an iPad which functions as the brains...

12 Fresh Web Tools for Getting the Most Out of Google Buzz

Buzz — Google’s entry into the real-time social web — is becoming increasingly more popular. Because it was launched by an Internet giant and initially incorporated directly into Gmail by default (whether a good idea or not), the service was able to instantly compete with other, more well-established competitors like Twitter, Facebook, and MySpace in the crowded social networking arena. What’s more, with Google’s history...

Alienate Your Female Customers? Pepsi Has An App For That

Update: See our follow-up post with response from AMP and PepsiCo.

Pepsi’s latest foray into social media is certainly bold and controversial, but does it go too far?

The company recently launched an iPhone application [iTunes link] for its AMP energy drink called “before you score,” with “score” meaning (to put it in the most subtle of terms) having a successful night...

Tahoe Local Freeskier and Birdman featured on 60 Minutes

Living in Lake Tahoe sometimes requires one to step back and take the rest of the world into account. After all living in such a homogeneous culture I find myself often considering normal what the majority would consider absurd or at very least a bit insane. I raise the point though that sanity is all a matter of perspective. Case in point: Describe your idea of a good time, A. Jumping off 40' cliffs into...

Wireless Gadgets: Watchphones, Tiny TVs and Other Shiny Objects at CTIA [VIDEOS]

Where’s wireless technology for devices headed? If this fall’s industry event, CTIA, is any indication, it’s heading in a myriad of different directions. Of course there was news of a Barnes & Noble color Kindle competitor, but there were also several handheld devices on the expo floor highlighting the latest innovations and trends in...

My favorite beverage turns 250 today…

Millions of revellers are due to raise pints of the world's most famous stout to toast the birth of Guinness. A raft of global celebrations will mark Arthur's Day and 250 years since the Irish brewer went into business. Dublin's St James's Gate will host the hub of festivities to commemorate founder Arthur Guinness and patrons will raise their glasses at 17.59 to celebrate the historical signing of its lease in 1759. Tom Jones, Estelle,...