Archive for the ‘Branding’ Category:
Dell Bringing Mini 3i Android Phone to the US ?
Update: The WSJ reports that the Dell Android Phone may be headed to AT&T. AT&T is currently the only carrier who have yet to reveal their Android plans.
When we first heard that Dell was making an Android-powered smartphone we couldn't help but get excited. Seriously, the biggest US computer manufacturer creating a smartphone powered by our favorite OS? We were immediately on board....
My favorite beverage turns 250 today…
Millions of revellers are due to raise pints of the world's most famous stout to toast the birth of Guinness. A raft of global celebrations will mark Arthur's Day and 250 years since the Irish brewer went into business. Dublin's St James's Gate will host the hub of festivities to commemorate founder Arthur Guinness and patrons will raise their glasses at 17.59 to celebrate the historical signing of its lease in 1759. Tom Jones, Estelle,...Sign of the Times: Abandoned Phone Booths Transformed Into EV Charging Stations
As cell phones become ever more ubiquitous, phone booths become increasingly irrelevant. But what to do with the thousands of virtually abandoned phone booths scattered in cities around the world? Madrid's solution is to turn these relics of a bygone age into electric vehicle charging stations.
It's an ingenious idea since telephone booths are often located close to curbs, and they already have built-in electricity supplies. As a result, it's cheaper to...
Doing More With Less: Using the Down Economy as a Design Brief
No doubt, a bad economy sucks. A bad economy is tough on a company's bottom line and even tougher on those individuals that have to struggle to make ends meet. But when it comes to the design profession, I would argue otherwise. Not because the industry is immune from a bad economy--far from it--but because negative economic conditions are often a catalyst for change. It also forces designers to create with more care.
To change,...
The WTC Memorial: Rebranded
A new logo strips away the mess that symbolizes the chaos of the WTC site.
Few things symbolize the debacle that has ensued at the WTC site after the 9/11 attacks better than the actual logo for the memorial--Or, as it's called, the "National September 11 Memorial & Museum at the World Trade Center."
Finally, some things are changing for the better: Landor, a branding consultancy, has recently unveiled the new identity for the site,...
Remembering 9/11 Through Social Media
Today marks the eight-year anniversary of the shocking 2001 attacks on the World Trade Center in New York City, the Pentagon building in Washington, DC, and the crash of United Airlines flight 93 in rural Pennsylvania. The attacks directly led to the deaths of nearly 3,000 people, including hundreds of police officers and firefighters who responded to the disaster, and was profoundly felt all...
5 Ways Banks Are Using Social Media
Lon S. Cohen is a writer and Director of Communications at @ALSofGNY. He is @obilon on Twitter. Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards. By embracing the most popular tools available, the industry has also been embracing the best of what social media culture has to offer, and...
Hemp: The Fabric of Our Lives?
Hemp is one of the fastest growing biomasses in existence, uses less water than cotton, and requires minimal pesticides to thrive. Yet it is still illegal to grow under U.S. federal law due to its relation to marijuana. That hasn't stopped hemp fiber from making headway into the mainstream consciousness, and now even Hanesbrands--one of the world's largest consumer apparel brands--is getting in on the action.
Portland, Oregon-based Naturally Advanced Technologies has proven...
Twitter Apps Still Recovering From DDoS Attacks
It was the big social media story of the week; on Thursday, Twitter went down due to a Distributed Denial of Service (DDoS) attack. And while Twitter was the most visible target, Facebook, Google, and others were also under fire due to a geopolitical attack against one man. It’s been three days since the attacks. Everything’s back to normal, right? No, not exactly. While Twitter, YouTube, Livejournal,...
Study: Facebook Increases Jealousy in Relationships
We already know that Facebook can be an incredible tool for building and strengthening friendships and relationships. We also know that it can be a relationship buster. And now, a recent study makes the claim that “increased Facebook use significantly predicts Facebook-related jealousy” in romantic relationships. The study, published in the CyberPsychology & Behavior Journal, analyzed the effect of Facebook use on the romantic relationships of college students. The...