Archive for the ‘Branding’ Category:
Social Enterprise: 5 Tips for Getting Execs on Board
Even though there are now a plenitude of enterprise social media success stories, we know that driving home the business necessity of social media in the board room can be a daunting task. We turned to five people — Steve Rubel, Jade Bailey, Adam Brown, Angela LoSasso and Brad Nelson — intimately familiar with the Why? enterprise challenge to give us tips on how they go about getting executives on board. What follows are expert tips...HOW TO: Cultivate Your Brand’s Super Users
Far too many social media marketing meetings begin by asking the self-centered question, “How can we get more people talking about us?” Generating “social buzz” is not easy. Just because you tweet and blog doesn’t mean people are paying attention. What if you were to flip that traditional marketing question around and ask yourself, “How can we pay more attention to our users?”
That is the most common formula for...
Google Search Rankings Now Consider Site Speed
Back in November, we started hearing murmurs that Google was considering whether or not to factor site speed into its search ranking algorithm. In a blog post today, the search giant confirms it is now adding site speed to its list of criteria that could affect your Google ranking. It’s another step on Google’s long road toward achieving maximum speed and efficiency. The...
Kellogg Uses Lasers to Brand Corn Flakes in the U.K. – Literally!
Kellogg Co. is introducing new technology in the U.K. that allows it to burn its famous signature onto individual cereal flakes by using lasers. Kellogg's Corn Flakes with brandingEnlarge The technology, which was developed in Britain, is being used in a trial to stamp out imitation cereals -- which Kellogg calls "fake flakes" -- by branding Corn Flakes with the company logo. The...
Demystifying Design: An Argument for Simplicity
What is design? It's art and commerce, fashion and environment. It's industrial and digital, graphic and experiential.
What is design? It begins with ideas--ideas based in purpose. It requires a plan or a process. It yields innovation, invention or creation. It is successful if it elicits response--attention, desire, interaction or purchase.
Design is as much a process as it is an end product. The process should be simple.
After all my years in...
The Science of Super Mario Bros.
Some might argue that game design is an art form, something not meant to be taken apart and analyzed, but researchers at IT University of Copenhagen believe that making the game design process more scientific could actually enhance player experience. Their goal is to create games that adapt to players' personalities, which they believe would make video and computer games more entertaining.
For their experiment, described in full in an article in New...
Alienate Your Female Customers? Pepsi Has An App For That
Update: See our follow-up post with response from AMP and PepsiCo.
Pepsi’s latest foray into social media is certainly bold and controversial, but does it go too far?
The company recently launched an iPhone application [iTunes link] for its AMP energy drink called “before you score,” with “score” meaning (to put it in the most subtle of terms) having a successful night...
What Is T-Mobile's Project Dark aka Project Black?
It's no secret that T-Mobile is trailing behind its competitors as the 4th biggest nationwide carrier here in the States. In fact, it seems that no matter what they do (being Android's #1 supporter for one), they can never seem to gain enough traction on the other carriers. So it comes to no surprise that T-Mobile is prepping a game changing feature...
Wireless Gadgets: Watchphones, Tiny TVs and Other Shiny Objects at CTIA [VIDEOS]
Where’s wireless technology for devices headed? If this fall’s industry event, CTIA, is any indication, it’s heading in a myriad of different directions. Of course there was news of a Barnes & Noble color Kindle competitor, but there were also several handheld devices on the expo floor highlighting the latest innovations and trends in...
Where the Wild Things Are: The Most Hipster-ific Movie of All Time?
The new movie, directed by Spike Jonze and written by David Eggers, has spawned a bonanza of hipster cross-marketing.
When some god-awful sequel like Transformers 9 hits screens, you expect the endless parade of merchandise tie-ins. But not so much with Where the Wild Things Are. Nonetheless, the film has become something of a watershed for marketing to the tight-jeans, nerd-glasses set. Witness the current ads running for the film, which featuring gauzy cinematography and...