Archive for May, 2010:
Social Enterprise: 5 Tips for Getting Execs on Board
Even though there are now a plenitude of enterprise social media success stories, we know that driving home the business necessity of social media in the board room can be a daunting task. We turned to five people — Steve Rubel, Jade Bailey, Adam Brown, Angela LoSasso and Brad Nelson — intimately familiar with the Why? enterprise challenge to give us tips on how they go about getting executives on board. What follows are expert tips...0 Comments | This entry was posted on May 04 2010
HOW TO: Cultivate Your Brand’s Super Users
Far too many social media marketing meetings begin by asking the self-centered question, “How can we get more people talking about us?” Generating “social buzz” is not easy. Just because you tweet and blog doesn’t mean people are paying attention. What if you were to flip that traditional marketing question around and ask yourself, “How can we pay more attention to our users?”
That is the most common formula for...
0 Comments | This entry was posted on May 04 2010